Privacy Notice

Last updated: 16 September 2026

This notice explains how we collect and use personal information through the ABC Implants website (abcimplants.co.uk).

ABC Implants is the implant service provided by Stoke Bishop Dental Centre. Once you become a patient, the practice's main privacy policy and data protection policy also apply to your patient record.

Who we are

Dr Paul Wilson, trading as Stoke Bishop Dental Centre, is the data controller. This means we decide how and why your personal information is used.

Stoke Bishop Dental Centre
15 Druid Hill, Stoke Bishop
Bristol BS9 1EW
Telephone: 0117 968 4888
Email: info@sbdentalcentre.co.uk

Registered with the Information Commissioner's Office, registration reference Z3346741.

Dr Paul Wilson is registered with the General Dental Council, registration number 82035. The practice is registered with the Care Quality Commission.

If you have any question about this notice or about your personal information, contact the practice manager at info@sbdentalcentre.co.uk.

What we collect through this website

When you complete the enquiry form

  • Your name
  • Your email address
  • Your telephone number
  • Anything you choose to write in the "How can we help?" box

The message box is optional and you decide what goes in it. Some people describe a dental problem or a health condition there. Please share only what you are comfortable putting in a web form — we will go through any clinical detail properly at your consultation.

When you call or email us

The details you give us in that conversation.

When you browse the site

With your consent, we use analytics tools that record how the site is used: which sections are viewed, how long people stay, how they arrived, and interactions such as clicks and scrolling. This is collected through cookies — see the Cookies section below.

We do not collect clinical information through this website beyond whatever you choose to put in the message box.

Why we use it, and our legal basis

To respond to your enquiry and offer you a consultation

So we can answer your question and arrange an appointment. Legal basis: steps taken at your request before entering a contract (UK GDPR Article 6(1)(b)).

To keep a record of the enquiry

So we can follow up properly and know what was discussed. Legal basis: our legitimate interests in running the practice (Article 6(1)(f)).

To handle any health information you include

So we can assess whether we can help and prepare for your consultation. Legal basis: provision of healthcare and management of healthcare services (Article 9(2)(h)), by professionals under a duty of confidentiality.

To understand how the website is used

So we can improve the information we give patients. Legal basis: your consent (Article 6(1)(a)).

You can withdraw consent to analytics at any time using the Cookie preferences link. Withdrawing it does not affect anything collected beforehand.

We will not use your enquiry details to send you marketing unless you ask us to.

Who we share it with

We do not sell your information and we do not share it for advertising.

The following providers process information on our behalf, under contract and on our instructions:

  • Webflow — hosts the website and delivers the enquiry form
  • Cloudflare — runs the security check on the form that helps block automated submissions
  • Google — website analytics (Google Analytics), where you have consented
  • Microsoft — website analytics and session recording (Clarity), where you have consented
  • Boxly — where enquiries are received and managed by the practice team

Once you become a patient, information may also be shared as set out in the practice's data protection policy — for example with your general medical practitioner, hospital or community dental services, other health professionals involved in your care, and dental insurers or payment plan providers you belong to. Disclosure is always on a need-to-know basis.

In limited circumstances, or where required by law or a court order, information may have to be disclosed to a third party not connected with your care. Otherwise, any disclosure not covered by this notice happens only with your specific consent, and we will tell you where we can.

Information held outside the UK

Some of these providers hold data outside the UK. Where that happens, the transfer is protected by an appropriate safeguard — either UK adequacy regulations, or the International Data Transfer Agreement or Addendum. Ask us if you would like detail on the mechanism used for a particular provider.

Security

We have measures in place to prevent personal information being lost, misused, altered or accessed without authorisation. Access is limited to staff and contractors who need it for their work, and they are under a duty of confidentiality. We have procedures for dealing with a suspected data breach and will notify you and the Information Commissioner's Office where we are required to.

How long we keep it

  • Enquiries that do not lead to an appointment — 12 months from your last contact with us, then deleted
  • Enquiries that lead to a consultation — transferred into your patient record. We keep dental records while you are a patient and for at least 11 years afterwards, or until a child patient reaches 25, whichever is longer
  • Google Analytics data — 14 months

Your rights

You have the right to:

  • Be informed about how your information is used
  • Access a copy of the information we hold about you
  • Have it corrected if it is wrong or incomplete
  • Have it erased, in some circumstances
  • Restrict how we use it, in some circumstances
  • Object to us using it where we rely on legitimate interests
  • Portability — receive certain information in a transferable format
  • Withdraw consent at any time, where we rely on consent

There is no charge, and we will respond within one month. If your request is complex we may need longer, and we will tell you if so.

Some rights work differently for clinical records — for example we cannot always delete records we are required by law to keep. We will explain if that applies to your request.

To make a request, contact the practice manager at info@sbdentalcentre.co.uk or write to us at the address above.

If you move to another dental practice, we may at our discretion loan original x-rays and provide copy notes to that practice on receipt of a written request from them.

Cookies

Cookies are small files stored on your device. We use them to keep the site secure and, with your consent, to understand how it is used. Choose using the banner on your first visit, and change your choice at any time using the Cookie preferences link.

Strictly necessary cookies

These are set regardless of consent, because the site cannot work properly without them.

  • _cfuvid (Cloudflare) — distinguishes users sharing an IP address so security checks apply fairly. Session.

Analytics cookies

These are only set if you consent.

  • _ga (Google) — distinguishes visitors. 2 years.
  • _ga_MDBM3TRQ15 (Google) — maintains session state. 2 years.
  • _clck (Microsoft) — links visits to a single Clarity user ID. 1 year.
  • _clsk (Microsoft) — groups page views into one session recording. 1 day.

You can also manage cookies through your browser settings, and opt out of Google Analytics across all websites using Google's browser add-on.

Children

This website is aimed at adults. We do not knowingly collect information from anyone under 18 through the enquiry form. Where a young person needs treatment, a parent or guardian should contact us.

Changes to this notice

We may update this notice. The date at the top shows when it last changed, and we will make significant changes clear on the website.

How to complain

If you are unhappy with how we have handled your personal information, please tell us first at info@sbdentalcentre.co.uk so we can put it right.

You can also complain to the Information Commissioner's Office:

Information Commissioner's Office
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline: 0303 123 1113
ico.org.uk/make-a-complaint

Complaints about your dental care rather than your information are handled under our Complaints Procedure.

© 2026 ABC Implants — Stoke Bishop Dental Centre. All rights reserved. GDC No: 82035